6 February 2007

Finding your target audience

A few of us flew up to Brisbane last weekend. While waiting to have the bags weighed, I noticed a huge advertisement next to the Sydney Jet Star check-in booth for Schapelle Corby's book: My Story.

I wonder if the irony is intentional, or just a case of poor-taste advertising brilliance. Hmm.

1 comment:

Sarah said...

I'd say it's quite deliberate, but maybe I'm just cynical.